Introduction
uplane is an AI-powered performance-marketing platform. It brings everything you need to run paid social campaigns into one place: building your brand, generating ad creative, publishing to ad platforms, and tracking how those ads perform.
Instead of jumping between a design tool, a stock-image library, your ad manager, and a spreadsheet, you do it all in uplane — and the AI does a lot of the heavy lifting.
What you can do with uplane
- Create ads from a simple idea. Describe what you want in plain language and uplane generates polished, on-brand ad creative for you.
- Stay on brand automatically. Your logos, colors, fonts, and products are stored once and applied everywhere.
- Resize for every placement. Produce square, portrait, story, and other formats from a single ad — with AI help to re-frame the artwork.
- Launch straight to Meta. Publish ads to Facebook and Instagram without leaving uplane.
- Measure results. See spend and performance on a dashboard, dig into campaigns, and generate shareable reports.
Core concepts
A few terms come up throughout uplane. Understanding them makes everything else easier.
| Term | What it means |
|---|---|
| Workspace | Your team's private area in uplane. All your brands, ads, and reports live inside a workspace. Larger organizations may have several. |
| Brand | The identity uplane uses to keep creative consistent — name, website, logos, colors, fonts, and products. |
| Product | An item that belongs to a brand. Products can have their own images and details, which uplane uses when generating ads. |
| Ad Concept | A workspace for one campaign idea. You refine the idea with the AI, then generate and collect ads inside it. |
| Ad | A single piece of creative (image, video, or display ad), available in one or more formats. |
| Format | The shape/size of an ad for a specific placement — for example 1:1 (square) or 9:16 (story). |
| Channel | A connected advertising account, such as a Meta (Facebook/Instagram) ad account. |
| Campaign | A set of live ads running on a channel, with its own budget and objective. |
How a project flows
A typical project in uplane moves through these stages:
- Set up your brand — add your brand and products so creative stays consistent. See Brands & Products.
- Create ads — open an Ad Concept, describe your idea, and generate ads. See Ad Concepts.
- Launch — publish the ads you like to Meta (Facebook & Instagram).
- Measure — watch performance and report on results. See Dashboard and Reports.
You don't have to do these in strict order — you can revisit any stage at any time — but it's the path most teams follow.
Next step
Head to Navigating uplane to get familiar with the interface.